“Ernie Ball does content marketing better than any company I know — and has the results to show for it.”
When an article starts that way, you have to stop and take notice. In this piece by Jeff Haden on Inc.com, he looks at where content marketing fits into a company’s overall marketing plan. It’s important and can reap great rewards. But as the article explains, it still isn’t the be all end all. It’s just one tool in the marketing toolbox. (Yes, I just said that.)
Read the full article to see how content marketing has been highly successful in driving leads and sales for this maker of guitar accessories.
See how Ernie Ball Strings and Ernie Ball Music Man—a third-generation, family-owned company that makes guitar strings and accessories and guitars and pedals, respectively—uses content marketing. Read the full article at: www.inc.com.