Stolen Content What Your Business Can Do About It

What Your Business Can Do About It
January
14th, 2016
Keyhole - Content Marketing - Joe Dudeck
Joe Dudeck
President + Founder
Categories: Business Blogs
January
14th, 2016
Keyhole - Content Marketing - Joe Dudeck
Joe Dudeck
President + Founder
Categories: Business Blogs
Stolen Content: What Your Business Can Do About It

Stolen content. It can happen to you.

That sounds likes a cheesy PSA, but it’s true. Whether you’re a conglomerate, a small business, or a freelance contractor, chances are your content will get ripped off and reused without attribution. Content thieves don’t discriminate. Without hesitation, they’ll copy content from your site and post it, as is, onto their own. Or if they’re a bit more creative (a little less lazy), they may modify the content slightly before posting it, so as to make it look original. But it’s still stolen content.

A True Story About Stolen Content

Meagan Ivory, When Your Content Gets StolenMy friend, Meagan Ivory, has been battling with one thief for several months. By day, Meagan works as the Engagement Marketing Manager at Perfectly Posh, a direct sales pampering company. And by night, she’s a wife, mom, brand ambassador, social media promoter, freelance photographer, and fashion and lifestyle blogger.

On Instagram, Meagan experienced her first social media breakthrough. She was able to curate and share products and fashion items that she loved in an ascetically pleasing way, and she quickly learned that she could drive sales and create brand advocates this way. And in 2015, Meagan launched her blog—MeaganIvory.com—to supplement her Instagram feed, which today includes more than 25k followers.

Here’s her stolen content story.

Can you describe your experience?

When I signed up for Instagram, the thought of someone stealing my photos never even crossed my mind. The first time it happened, someone took a screenshot of one of my flower pictures and posted it as her own. To add insult to injury, it was a daylily, and her caption read “hibiscus.” Thankfully, a photographer who followed both of us noticed the image, and I was able to have Instagram remove it. (In my experience, Instagram has been great about removing pictures that are reposted without permission.)

So when I started my blog, I already had my guard up. I installed several WordPress plugins to monitor my blog’s traffic and activities that occur when a reader is visiting my blog. I also set up Google Alerts to warn me when content from my blog appears on other websites. And I even installed WP Illegal Content Copy Notice Append to tell me when content is copied, pasted, or saved from my blog.

But it wasn’t enough. My site was live for only a few months when another blogger stole my entire Privacy Policy content. How ironic.

Auditing Your Business Blog
Once you publish a blog post, that should not be the last time you ever look at it. Revisiting and updating your content is important so you can stay relevant with keywords, search terms, and any missed opportunities you find to optimize your content to its fullest capacity.

What did you do next?

When I saw the email come through that someone had taken something off my blog, a rush of emotions came over me:  rage, sadness, anger. How could someone just take something from me and use it like it was their own. I worked so hard to come up with content and put legal measures in place (like my Privacy Policy). And then someone just takes it!

Because of the plugins I’d installed, I had the information from the offenders blog and was able to submit a Digital Millennium Copyright Act (DMCA) Takedown Notice to her blog host, and that time they removed the entire page from her blog.

This same person stole your content again?

Yes, she copied the layout, navigation bar titles, blog posts, and even went so far as to take the same pictures and style of pictures as I did to recreate my blog posts.

I submitted additional DMCA Takedown Requests to her blog host, Blogger, but they rejected them all—saying via their canned email response that it was “unclear” what was infringing on my copyright.

I was furious! I replied with side-by-side screenshots of my blog and her blog. And yet—even though her posts were posted after mine, included the same content (with only a few minor edits) and incorporated many of the same items/photos—Blogger refused to do anything.

Is that common?

After doing some research, I discovered what I was experiencing was unfortunately normal. Blogger, a blog hosting service owned by Google, doesn’t have a great reputation of removing content that’s reported through a DMCA Takedown Report. I also did some research on my own blog host, WordPress, and found that their percentage of removed content wasn’t much better—rejecting 43 percent of all takedown requests.

How’s all this sit with you?

Other people will tell you that “imitation is the sincerest form of flattery” or that people only copy me because I’m doing something right. I should just ignore it and it will go away.

But the truth is, it isn’t flattery. It’s not sincere. And just because I’m doing something right doesn’t mean that it’s ok for someone else to take my work and claim it as their own.

I have tried ignoring it, but ignoring a problem doesn’t make it go away. I can live in denial. Or, I can continue to confront it and try to put tools in place that protect my content and images. I’ve opted for the latter, and I’ll continue to report this person—and any others—who steal my content.

Where do things stand now?

After months and months of no action by Blogger, I’ve decided to rebuild my whole blog and install additional plagiarism plugins. I’ve also notified Blogger that I’ll be relaunching my site. They’re aware and say they’ll be watching her blog to ensure she doesn’t make any similar, “sudden” changes to her blog.

For now, I click “publish” and just hope that the stolen content notifications don’t come.

The 5 Steps to Writing Any Blog Post
We all get stage fright at some point. Maybe it’s public speaking for you. Or perhaps it’s a fear of...
Read More
The Better Blogging Worksheet
Say goodbye to writer's block with these 8 simple steps to writing blogs with ease.
Download Now