We previously explored how to identify the right SEO keywords for your content marketing that gets the right buyers to your website. And in building that list of search engine optimization terms, we also suggested using such free online tools as Google Keyword Planner and Keyword Tool.io.
But what about Moz Keyword Explorer? After the free 30-day trial, it costs anywhere from $50 – $150/per month to use, but how does it compare to Google Keyword Planner? And can paying a fee for this tool reap you great rewards in the end?