Let’s chat about everyone’s favorite topic: the always-changing beast of SEO. Whether you’re creating your first-ever landing page or your 10 millionth one, we cannot emphasize enough the importance of implementing SEO best practices.
Lucky for you, we’ve created a quick checklist (and handy image below) that will help optimize your landing pages so that search engine robots can find and understand who your content is made for – with the ultimate goal of ranking high among the SERPs (search engine results pages).
This is the title you give to your webpage. It is displayed by the browser at the top of your computer screen to inform the reader what page they are on. Meta titles are also read by search engines, so it’s important to use a strong title in the eyes of the search robots, that also makes sense to human visitors to your website. Focus on your headlines. Great headlines are proven to boost click rates, readership and conversions.
This is the short description of the page that you see underneath the title in SERPs. Write concise copy here to give the user a reason to click on your page, by writing a preview of what they will find on your landing page.
In HTML, title tags are arranged from H1 to H6. Your page should contain one H1 tag, which is your main headline. Any subheads that you use should be an H2 tag. These tags prioritize your content and tell Google, “These are the most important words on my landing page.”
Now we’re going to provide you with a checklist within a checklist. Here’s what you should keep in mind when writing SEO-optimized content for your landing page:
Lists (like the one above and below) make the reading process easier for your audience, increasing the time in which people stay on your landing page. They provide a way for you to enhance important copy in a clear and concise format, without overwhelming your reader.
Creating an internal linking structure will provide SEO and user experience value to your landing page. Here are some of the benefits:
Many landing pages are created for lead capture purposes, which means you’ll want to include a way for users to submit their contact information. This is one of the easiest methods of collecting leads and allows your visitors to get in touch with you. You have several options here, opting for embedding the form onto your page, include it in the page header, or creating a pop-up light-box.
This one is simple. Would you be convinced by a landing page that doesn’t include any contact info? This is an easy method for building trust early on and allowing your visitors to feel as though they can easily contact you, if necessary.
A lot goes into creating a new landing page, and it can be easy to forgot something important. Follow this checklist to ensure that you’re doing everything possible to optimize your site for the search engine robots. As always, let us know if you have any questions! We’re happy to help.