Sales are still the name of the game. Finding the right customer with the right need looking for the right product/service at the right time.
How is your small or midsize business going about finding your buyers? What’s your approach? Does your marketing mix still rely on traditional marketing approaches—outbound marketing strategies like cold calling, knocking on doors, and direct mail pieces?
If so, it might be time to update your strategy.
Regardless if you’re a B2B or B2C business, it might be time to consider an inbound-heavy marketing strategy, relying on custom content marketing. Below are some interesting stats rom Demand Metric—a marketing research and advisory firm providing research to its 80,000+ members—that may just make you think differently about your current marketing spend.