Infographic: The Cost of Content Marketing

The Cost of Content Marketing
May
13th, 2016
Keyhole - Content Marketing - Joe Dudeck
Joe Dudeck
President + Founder
Categories: Email Marketing, SEO
May
13th, 2016
Keyhole - Content Marketing - Joe Dudeck
Joe Dudeck
President + Founder
Categories: Email Marketing, SEO
The Cost of Content Marketing

Sales are still the name of the game. Finding the right customer with the right need looking for the right product/service at the right time.

How is your small or midsize business going about finding your buyers? What’s your approach? Does your marketing mix still rely on traditional marketing approaches—outbound marketing strategies like cold calling, knocking on doors, and direct mail pieces?

If so, it might be time to update your strategy.

Find your customers. Find your niche.
How and why to define your target audience.

Regardless if you’re a B2B or B2C business, it might be time to consider an inbound-heavy marketing strategy, relying on custom content marketing. Below are some interesting stats rom Demand Metric—a marketing research and advisory firm providing research to its 80,000+ members—that may just make you think differently about your current marketing spend.

the-cost-of-content-marketing-infographic

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