If your 2017 Marketing Plan was just a cut + paste from 2016, you might want to stop and look at this article by Contently.
They’re just predictions, so they hold only so much water (See Trump). But they’re still intriguing enough to make you take one more look at how tomorrow’s landscape may differ from yesterdays.
Some of the most intriguing finds impacting my own content marketing plan for 2017 include:
1. A significant rise in under-produced, short-form videos (i.e. Facebook Live).
2. But just as important, videos do not deserve overspend.
3. Enhanced marketing automation tools will further the need for greater audience segmentation.
Take a look at the full article at: contently.com, and see what you should reconsider for your 2017 marketing plan.