Customers stories are one of the oldest marketing tools in the book because, if you know how to write a case...

If you’ve ever pitched a story to the media before, you’re probably familiar with the sinking feeling that comes with...

We see it all the time. A company spends months and months deconstructing and reconstructing its brand, website, a new...

We learn through story. We are persuaded by story. Our minds are intrigued when people narrate experiences. When we tell...

Years ago, I lived in Chicago and worked in public relations, faxing media pitches of my clients and following up with...

To successfully convey the message and goals for your business, you must create a content strategy. It’s the pulse that...

If you know me, you know I bleed blue and gold — and sometimes green — for Notre Dame football....

While your small business may not have a team dedicated to public relations, you should be writing and submitting a...