The original value proposition within your business story — whether you were around to create it or not — used...

Managing the many components of a marketing strategy and ensuring it becomes successful is a lot to handle. How can...

A tagline can do wonders for marketing. Hundreds of companies, from Apple to Nike, have used taglines to supercharge their...

Customers stories are one of the oldest marketing tools in the book because, if you know how to write a case...

If you’ve ever pitched a story to the media before, you’re probably familiar with the sinking feeling that comes with...

We see it all the time. A company spends months and months deconstructing and reconstructing its brand, website, a new...

We learn through story. We are persuaded by story. Our minds are intrigued when people narrate experiences. When we tell...

Years ago, I lived in Chicago and worked in public relations, faxing many a media pitch of my clients and...