We see it all the time. A company spends months and months deconstructing and reconstructing its brand, website, a new...

We learn through story. We are persuaded by story. Our minds are intrigued when people narrate experiences. When we tell...

Years ago, I lived in Chicago and worked in public relations, faxing media pitches of my clients and following up with...

To successfully convey the message and goals for your business, you must create a content strategy. It’s the pulse that...

If you know me, you know I bleed blue and gold — and sometimes green — for Notre Dame football....

While your small business may not have a team dedicated to public relations, you should be writing and submitting a...

On May 14, Indianapolis Mayor Joe Hogsett joined the founders of Refinery 46 — Brian Schutt and Jesse Cross —...

The thought of creating a tagline can be an overwhelming and time-consuming process. I know. I personally worked through this exercise...