March 31, 2020
How to Shift Your Small Business Marketing During a Crisis A new kind of shakeup is happening in the world right now. The arrival of COVID-19, better known as the...
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- April30th5 Essential Steps for Business StorytellingWe learn through story. We are persuaded by story. Our minds are intrigued when people narrate experiences. When we tell...Read More
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February1stHow do You Create a Media Pitch for Television Producers in 2020?Years ago, I lived in Chicago and worked in public relations, faxing media pitches of my clients and following up with...Read More - September26thHow to Create a Content Strategy in One WeekTo successfully convey the message and goals for your business, you must create a content strategy. It’s the pulse that...Read More
- November25thSmall Business Marketing Lessons From Notre Dame FootballIf you know me, you know I bleed blue and gold — and sometimes green — for Notre Dame football....Read More
- The TwistA series of conversations with entrepreneurs exploring the plot twist that led them to start their businesses.
- October22ndA Step-by-Step Guide to Submitting a Press ReleaseWhile your small business may not have a team dedicated to public relations, you should be writing and submitting a...Read More
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February28thHow to Create a Tagline for Your Small BusinessThe thought of creating a tagline can be an overwhelming and time-consuming process. I know. I personally worked through this exercise...Read More -
January15thWhat the Facebook Algorithm Means for Brands Trying to Be SeenOn January 11th, Mark Zuckerberg made an announcement that Facebook would be changing its algorithm to prioritize content that builds communities...Read More
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