RESULTS FOR: Marketing Plan
How to Create a Buyer Persona
As we discussed in part one of our series — What is a Buyer Persona — buyer personas are fictional representations... Read More
What is a Buyer Persona?
Whatever your preferred mode of marketing communications—social, inbound, outbound, skywriting—you have a group of people you’re trying to reach. However,... Read More
Writer’s Block Help to Kickstart Your Writing
If you’re stuck creating your next marketing piece and need writer’s block help, we’re here for you. Keep reading for several... Read More
5 Essential Steps for Business Storytelling
We learn through story. We are persuaded by story. Our minds are intrigued when people narrate experiences. When we tell... Read More
A series of conversations with entrepreneurs exploring the plot twist that led them to start their businesses.
How do You Create a Media Pitch for Television Producers in 2020?
Years ago, I lived in Chicago and worked in public relations, faxing media pitches of my clients and following up with... Read More
Our Backwards Approach to Setting Goals for 2020
The week before Thanksgiving, I took a 24-hour personal retreat to a tiny house in Buena Vista, Colorado — about 2... Read More
How to Survey Your Email Audience
We’ve all been there. You create the perfect email campaign filled with great content, sharp images, and helpful links only... Read More
6 Things to Know About Building a Brand Strategy
Branding is one of the most important aspects of any business, no matter the size. An effective brand strategy sets... Read More
The Better Blogging Worksheet
Say goodbye to writer's block with these 8 simple steps to writing blogs with ease. Download Now