6 Creative Staff Bio Examples How to Make Your About Page More Appealing

How to Make Your About Page More Appealing
October
22nd, 2020
Keyhole - Digital Marketing Agency - Joe Dudeck
Joe Dudeck
President + Founder
October
22nd, 2020
Keyhole - Digital Marketing Agency - Joe Dudeck
Joe Dudeck
President + Founder

How many times have you clicked around on a company’s website, landed on the staff page, and left right away? What many people don’t realize is that your About page is an excellent opportunity to grab the attention of website visitors and give them something to explore. It can also be the difference your team needs to make the sale. Keep reading to see six creative staff bio examples for your team to consider.

6 Creative Staff Bio Examples

Why is the Staff Bio Page Critical?

The staff page is so critical because it can solidify the decision of an already interested customer to choose your product or service OR it can convince a visitor who is on the fence to invest in you over another brand. If you choose not to care, then you choose to give up leads. People do business with those that they know like and trust. A “Meet the Team” page helps potential clients get to the point of knowing, liking and trusting you. They want to know who they’ll be working with and whether or not the team is qualified and credible to handle their account.

Characteristics of a Strong Staff Bio Page

To move your staff bio page from bland to breathtaking, begin by taking a few minutes to evaluate your current staff bios. You probably put a lot of time and consideration into the design and content of your home page, knowing that it would get the most attention. But why stop there? If you engage a visitor from the get go, you should continue engaging them as they work their way through each page.

An awesome staff bio page checks off all the right boxes:

  • It has personality.
  • It is full of quality images and/or graphics, including headshots.
  • It branches out from other cookie-cutter designs.
  • It highlights the people who make up your team in both a professional and unique way.

Remember, the whole point of this page is to help familiarize potential customers with your staff. You could be boring about it, but that’s not the best way to inspire trust and camaraderie.

Creative Staff Bio Examples to Pull From

See below for some of our favorite staff bio examples to choose from that are unique and fun!

Curalate

Curalate - Staff Bio Example

Curalate, in addition to the names and the job titles of the team members, uses funny images to introduce them to the visitor. What is special here is that each image includes an element or a prop that sheds light on the person’s personality. Despite the fact that they only give limited information on the team members, their ‘Meet the Team’ page is attractive and catchy.

Rethink

Rethink - best staff bio examples

The staff bio page of Rethink, certainly makes the visitor rethink of them from time to time. The staff and partners standing on small round platforms look like action figures. Each holds on to a prop which highlights a certain characteristic of that person. Although their titles are not mentioned, once you click their images, a sufficient introduction to the person is given, including a way to connect with them.

Moz

Mox - company staff bio examples

The Moz team is presented to its visitors in a very user-friendly manner. The visitors are given the option to sort the members by the work category or the team they belong to. Upon clicking the image of the member, you can find a separate page dedicated to them with a small introduction that includes a range of information from what he or she does at Moz to their hobbies.

Lateral

Lateral - about page

Lateral is a design and development studio that is absolutely killing it with the design of their team website page. When you first land on the page, you see individual headshots. However, they aren’t your standard LinkedIn profile picture headshot. They took the average team member headshot to a whole new level by making the individual team members interact and move in the direction the mouse moves. When you highlight a particular person, everyone else looks toward them.

Humaan

humaan - team page

Normal office attire is an afterthought when it comes to the Humaan team photo page. At first glance, everything you see on this page makes it look like they’re about to play real-life Clue. This is not something you’d typically see from a team photo, and it definitely adds character. As if the first image wasn’t different enough, the rest of the page has fun GIFs of each individual team member to show more of their own personality.

Electric Pulp

Electric Pulp - Staff Headshots

The Electric Pulp team page first appears very clean with black and white headshots of each team member. However, as you scroll over each individual, the headshot card flips around to show a funny GIF that represents that team member’s personality. From Patrick Swayze dancing to a classic cat GIF, it’s a fun and professional way to show that these coworkers are serious about their job, but they still enjoy a little fun here and there.

The About Page and the staff bios open a window for customers to see who exactly they will be working with after a purchase is made. What type of person are you? What does your company care about? When a potential customer can see that the company cares about their employees, they are going to be more willing to trust that the company will care about them too.

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