How to Sharpen Your Dull Content

February
6th, 2015
Keyhole - Content Marketing - Joe Dudeck
Joe Dudeck
President + Founder
Categories: Business Blogs
February
6th, 2015
Keyhole - Content Marketing - Joe Dudeck
Joe Dudeck
President + Founder
Categories: Business Blogs

I’ve worked in some pretty boring industries. In one job, I was pitching journalists about the latest interconnection trends in the printed circuit board industry. After that, I was sifting through mounds of spreadsheets to share the latest purchasing data with food and beverage writers. And from there, I wrote about how enterprise resource planning software helped manufacturers run their businesses.

Suffice it to say, not one of these jobs tickled me with excitement. They were just jobs—a way to put some food on the table, some money in the bank, and some clothes on our backs.

But they did do one thing:  challenged me every single day to make the boring sound intriguing.

And maybe that’s you in your job too? Maybe there’s nothing sexy about the widgets your selling. And maybe you’re struggling each and every day to create content that pique’s your client’s interests. If that’s you, I want you to know that I get you. I feel your pain. I know your struggle.

But I also want you to know that you CAN do the impossible. You CAN make the dull sound desirable. It CAN be done.

I was reminded of this yesterday when I got my latest order of razor blades in the mail from Dollar Shave Club. Yes, razor blades. I know…an odd inspirational resource. And we’re not even talking about cool razor blades here. Mine are about as basic and boring as they come. There’s no “flexball technology” or “blade stabilizer” or “Lubrastrip®.” Just two strips of metal.

There’s really nothing sexy to talk about here, and yet Dollar Shave Club found a way to sharpen their dull industry.

Inside each shipment, they include a monthly marketing piece—called The Bathroom Minutes—with interesting copy for buyers to read while hanging out in the bathroom. And by doing so, they make you feel you got way more than you should have for your $3.00. It’s brilliant, really.

Take a look at the flip-card and let it inspire you to create some memorable content in your job!

How to Sharpen Dully Content - Dollar Shave Club 1

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