“Discover stories that impact your life, career and creative path – hand-picked by people who share your passions.”
Flipboard originally started as a magazine-style feed on your tablet and has transformed into one of the top resources for content discovery on multiple devices: smartphones, tablets and desktops.
Using Flipboard for personal reasons can be addicting. (Think Pinterest for long-form content and news stories.) But what’s amazing is its ability to drive traffic to your organization’s website or blog. With more than 100 million monthly users, Flipboard is taking content curation to the next level.
In order to start driving traffic to your website with Flipboard, you must first create an account. Either download the app or go to their new website and create a profile. We recommend building out your Flipboard profile just as you would any other social media profile, with detail and brand messaging. Next, follow topics that interest you and are relevant to your organization or industry. Here are some examples of a good Flipboard profiles:
The real traffic-driving magic happens in the creation of magazines. By creating a magazine on Flipboard, you can start curating content on whatever subject you want—establishing yourself as an industry expert in that topic and ultimately driving more traffic to your website. Here’s how:
A magazine is a collection of articles carefully curated around one topic or theme. First, follow this step-by-step guide to create your first Flipboard magazine. Give your magazine a strong title and description. (The more specific information associated with your magazine the more likely it will be discovered by other Flipboard users and surfaced to the top of the search engine.) You can create more than one magazine, based on the categories from your blog or other niche subjects from your industry.
From our previous examples above, Lonely Planet features 36 magazines, the most popular ones being: Film and Television, Wildlife and Nature, Talking to Travelers, Art and Culture, Off the Beaten Track, and Round the World Travel.
Think about who will you be sharing this magazine with and what would interest your audience. Then…
Once you’ve got a pretty little collection of magazines, build an audience to share them with.
Happy flipping, friends!