Quick Content Marketing Tip Draw Before You Write

Draw Before You Write
24th, 2015
Keyhole - Content Marketing - Joe Dudeck
Joe Dudeck
President + Founder
24th, 2015
Keyhole - Content Marketing - Joe Dudeck
Joe Dudeck
President + Founder
Quick Content Marketing Tip: Draw Before You Write

Your readers are everything. Without an audience for your content marketing, then you’re just standing in a corner and speaking to the wall. No one’s listening.

These are the people you want to attract to your business—to recognize and know you. You want them to follow, friend, subscribe, read, like, share, evangelize, and…eventually…buy from you.

So who’s your audience? Who are you writing to when you draft your blogs, emails, whitepapers, etc.? More than that, what makes them tick? What’s their life like? What are their likes and dislikes? What do they do for fun? What do they want in life? What are their values?

You need to think of these things when you write. To connect more deeply with your audience, you must have a good picture in your mind of the answers to these questions.

Quick Tip: Draw Before You Write

Before you start writing your next marketing piece, take three minutes to draw a picture of your audience.

The sketch doesn’t have to be great. The quality of your art means nothing. It’s all about getting a better mental picture of your audience. It’s about having a full imagination of your readers and what they need to hear from you.

Design content, then write it
8 ways to design your content to entice readership.

Include These Details About Your Audience

Grab a pen and paper and quickly sketch out a picture that includes some or all of the following:

  • One or more people—Are they male or female?
  • Appearance—What do they look like?
  • Attire—What are their interests?
  • Setting—Where are they?
  • Action—What are they doing?
  • Clues—What are their needs?

Before I wrote this blog, I sketched out the image below. How’d I do? (Actually, maybe you better not answer that.)


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