Your readers are everything. Without an audience for your content marketing, then you’re just standing in a corner and speaking to the wall. No one’s listening.
These are the people you want to attract to your business—to recognize and know you. You want them to follow, friend, subscribe, read, like, share, evangelize, and…eventually…buy from you.
So who’s your audience? Who are you writing to when you draft your blogs, emails, whitepapers, etc.? More than that, what makes them tick? What’s their life like? What are their likes and dislikes? What do they do for fun? What do they want in life? What are their values?
You need to think of these things when you write. To connect more deeply with your audience, you must have a good picture in your mind of the answers to these questions.
Before you start writing your next marketing piece, take three minutes to draw a picture of your audience.
The sketch doesn’t have to be great. The quality of your art means nothing. It’s all about getting a better mental picture of your audience. It’s about having a full imagination of your readers and what they need to hear from you.
Grab a pen and paper and quickly sketch out a picture that includes some or all of the following:
Before I wrote this blog, I sketched out the image below. How’d I do? (Actually, maybe you better not answer that.)