As a professional writer, Charity Singleton Craig wears many hats — author, novelist, journalist, essayist, and more — while always remaining passionate about telling stories of faith, hope, and love through her work. Craig focuses on investing in other writers through coaching and editing and also assisting businesses and organizations with their content marketing and public relations needs. Recently, we had the pleasure of meeting with Charity in her hometown of Frankfort, Indiana, for the purpose of updating her professional headshots.
So often we get calls from people that go like this: “I need new headshots. Can you meet me at this location?” But with Charity, the process looked different. She expressed her vision this way:
“As a writer, I feel myself developing as a regional voice…so I would like the backdrop/setting of the photos to be somewhat representational.”
After hearing her initial vision and holding a brainstorming session, we selected alleyways and other notable landmarks in her hometown as a tactile representation of her personal and local brand.
And why does all this matter? Why are we taking the time to write a blog on this particular photoshoot? And why do we preach the importance of professional headshots?
Charity is the perfect example. When given proper thoughtfulness and attention, your headshots can actually be an extension of your personal brand. They can showcase your passions and engage your audience. They can also be your first impression. For a potential or interested client or employer who doesn’t know you or hasn’t met you, this is their first taste of who you are and what you do.
Sure, Charity can express what she does — the work she produces. She can even tell us what services she offers. But through these professional headshots, she’s inviting people into her personal story. And to match that desire, we were intentional in taking headshots that were unique to her brand, her lifestyle, and her story. We wanted to combine both her personal and professional passions in the images for her website.
Here’s a secret: Your headshots don’t have to be boring! Allow yourself to think outside of the box. Let people get a taste of who you are — or who your company is — even before they have a chance to meet and hire you. Impress them, wow them, intrigue them with the story that you narrate through your photos.
For Charity’s photoshoot, we went back to her hometown, capturing her in the place that made her the woman and writer that she is today. Where might that place be for you? Where are your stories, your memories? Where is your audience? What is it that makes your brand…you? Is it time to update your headshots?
Before settling for the classic white-walled background behind your office building, we challenge you to take some time to answer these questions. Who knows where your headshots might take you.
Scroll down to see a sampling of Charity’s professional headshots, and a glimpse at the photos in context on her website.