It happens tomorrow. Google will begin rolling out their latest search algorithm, known in some SEO circles as “Mobilegeddon.” That name might be a bit hyperbolic, but here’s what Google announced:
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
In other words, if Google determines your website to be optimized for mobile devices (i.e. it responds to and can be easily viewed on different device types and sizes), then the new Google algorithm will give you preferential treatment in search rankings. And if it’s not, then you’ll be penalized, and it may be harder to find you on search engine results pages.
How do you know?
That part’s easy. Check your site on the Google Webmasters’ mobile-friendly test. It indicates your site’s mobile-friendly status, and, for those sites that pass, it also highlights any mobile compatibility issues to address.
If you don’t pass, then it’s time to upgrade your website…or be ok with Google moving you down in search results.
Depending on the complexity of your website, Keyhole Marketing may be able to help you upgrade your website, or we can put you in touch with those who can.