Remember when you searched online for “A/C Replacement” and received a results page of listings for businesses across the country? Not anymore. Search engines — like Google and Bing — now look at a user’s physical location and IP address to provide the most beneficial results. And so, to be found in local search queries, your business website needs to be seen as:
That’s where Local SEO comes into play.
Enhancing your small business website for Local Search Engine Optimization ensures you send the right signals to search engines whenever buyers in your service area look online for the solutions you offer.
In short, it keeps your business aligned with today’s buying experience.
Think about how you shop for the products and services you need today. Do you flip through the phone book? Call all your friends and ask for their recommendations? Get in your car and drive around town until you find a business to enter?
Data says you — and your buyers — don’t.
Rather, recent statistics show that four out of five consumers use search to find local information, and that Internet users visit 1.5 billion locations every month related to their Google searches. Hubspot also reports that:
We’re here to make sure you’re no longer missing the local prospects already searching for your products and services. We’re here to turn them into customers.
Our Local SEO services help to get you in front of potential customers who need exactly what you offer. Specifically, we get you to rank locally through the following 5 steps:
Getting your small business listed in local search results starts here. We first work with Google to get your listing verified and then maximize your presence by incorporating content that matches your buyers’ needs. We also develop a strategy for you to easily capture more Google Reviews and suggestions for Google My Business Post ideas.
To boost the local signal from your website, we conduct keyword research and integrate new content that speaks to your local community into the pages and places that matter most, including your homepage, about page, contact page, sitemap, and footer.
We crawl the web to find current mentions of your business name, address, and phone number — removing duplicate listings and fixing contact discrepancies — before creating any missing listings on key data aggregators, map and navigation services, general publishers, and relevant social platforms.
To make it even easier for major search engines, like Google and Bing, to identify your business type and the products/services you offer your community, we add local business schema into your website — a form of structured data markup code that significantly impacts search ranking.
To prove your authority to search engines, we ensure only the best inbound links point to your website and disavow any toxic backlinks. We also create a strategy to boost your organic search engine rankings by gaining more quality inbound links.
We help small businesses in Colorado Springs, Denver and beyond get found on Google Maps and boost their Local SEO. Some work out of their homes and others maintain multiple properties in multiple towns. Find the set below that works for you: