The second day of HubSpot’s INBOUND 2013 conference is now in the rear-view mirror. But don’t turn around. I’ll just tell you what I snagged today.
Sorry, I’d sort of forgotten about them since their 2007 Dreaming Out Loud album. I’m not sure what it means when a band headlines a marketing conference. Have they finally arrived? Been gone for awhile? Who knows? They sounded good last night regardless.
Shhhh. I’m not a HubSpot user. Don’t tell anyone. But I did just start my free 30-day trial today. I’ve only played around with it for a couple hours, but I can already tell it’s going to be hard to see that trial end. We’ll see, maybe I can tie some of the shoestrings in my budget together and maybe it won’t have to.
If you missed Julien Smith’s presentation today, you might as well go home. This conference has been a waste for you. Ha! But seriously, the guy just does not disappoint. I heard him speak last year in Indianapolis, and his presentation pushed me along the way to launching Keyhole Marketing. For that, I’ll be forever grateful. He dropped the nugget above during his presentation on why social media’s now dead. And reminded us all to find out what others aren’t doing, then start doing that. Don’t stay in the clutter where everyone else is. Go someplace else.
I’m not really sure where to start with Arianna Huffington’s keynote presentation. She definitely overshot my expectations for the session, encouraging us all to not be afraid of space and silence. Not to always lean in, but take time to lean back and recharge ourselves. For when we lean back, we’re then able to jump higher. Perhaps my favorite takeaway was that leadership starts in the bedroom. No, no…not what you think. She means that she keeps her bedroom technology-free. It’s her sacred space. I think I’ll try it too when I get home.
Charity: Water presented this year’s September Campaign before Arianna’s presentation. The video will do a far better job telling the story than I can ever do, but the line above stood out to me: water sanitation eliminates exclusion. Having fresh, clean water to parts of India can do more than fill a cup. It can break down caste systems walls that have stood for centuries. Amazing!