My head’s a bit mushy right now after the first day of HubSpot’s INBOUND 2013 conference…but in a good way. A day of motivating speakers and inspiring convos can do that to you. Here’s my list of Top 5 snags from Tuesday, counting down David Letterman-style:
Just let that sentence settle. I didn’t catch if Mitch Joel said this was U.S. or global data, but it really doesn’t matter does it? That’s an alarming stat. It speaks to where we are in terms of our necessities. In fact, in another session HubSpot Founder Dharmesh Shah labeled mobile phones as the new foundation of Maslow’s Hierarchy of Needs.
In his session, Jason Keath shared some great ideas on how to not suck at brainstorming—most of which are in his 21 Tips, Tricks, & Tactics For Harnessing Your Team’s Creativity. The one that stood out to me was rubbing ideas against other ideas (i.e. creating friction) and getting them to push and pull against each other in order to generate THE good idea. And this friction can be best created when getting away. When you hit a roadblock, don’t plow through it. Walk away from it. Turn your brainpower down a bit by going for a walk, listening to music, reading a magazine, etc. Find a way to find a new perspective.
In my blog, My Ideavirus Manifesto for INBOUND 2013, I challenged large conferences, like HubSpot, to find creative ways to make it affordable for small agencies…like Keyhole Marketing. Within a few hours of it going live, Mike replied to the post and sent me a personal email. Because of my innate skepticism, I wasn’t so sure Mike was the one who actually drafted and sent either one. I was wrong. Since that post, and after today, I now know that Mike’s legit. He’s authentic. He does what he asks us all to do: monitor our activity, respond in public and connect in private when the timing’s right. He’s the real deal. He puts his actions where his marketing is, and I hope to thank him personally this week for that. Until then, may this post be my thank you.
Seth Godin kicked off the day in his typical inspiring way, spewing out tweet-worthy phrase after tweet-worthy phrase. The one that stuck with me this time was what he said about fermata—an element in music that indicates that a note should be held longer than usual…as long as the musician or director feels it should be held. It’s all about feel. It’s not about following a list of rules. It’s about following your gut to be unique. Different. One of a kind. To be or offer the something that someone can’t live without. To, as he says, fly closer to the sun. And so I’ll stop listening to the naysayers or that voice of resistance in the back of my head and instead start holding that note as long as I feel.
Ok, I know that sounds a little hyperbolic, but HubSpot and Charity: Water believe it. So much so that they announced a partnership at this year’s conference to raise $20,000 for a water project in India. Every time someone uses the hashtag #INBOUND13, HubSpot will donate $2.00. (I’ve used it as much as I can.) And whenever someone goes to the Charity: Water booth and carries a 40-pound Jerry can just a few feet—getting a small feel for what women and children do everyday around the world—HubSpot will also donate. A great marketing move…but an even better social change move.