How many times have you clicked around on a company’s website, landed on the staff page, and wanted to pluck your eyes out? Some of the bios can just be brutal to read, always including the same roster of facts: Name, Title, Years of Service, Duties, Degrees Earned, and Hobbies. Who knew that your About or Contact Page could be so important? Sometimes it can actually play a large factor into whether a potential customer chooses you or someone else.
Sometimes, companies forget how important their About or Contact Us Pages are. In reality, these pages can actually determine whether a potential customer chooses you or someone else.
The staff page is so critical because it can solidify the decision of an already interested customer to choose your product or service OR it can convince a visitor who is on the fence to invest in you over another brand. If you choose not to care, then you choose to give up leads.
To move your staff bio page from bland to breathtaking, begin by taking a few minutes to evaluate the staff bios on your website’s About Us or Contact Us page. Consider this: You probably put a lot of time and consideration into the design and content of your home page, knowing that it would get the most eyes. But why stop there? If you engage a visitor from the get go, you should continue engaging them as they work their way through each page.
Ask yourself a few questions:
Your bios are yet another avenue for you to incorporate information about who you are and what your brand represents without explicitly stating it on the home, services, or products pages. Often those pages don’t allow for that kind of content.
The About Page and the staff bios open a window for customers to see who exactly they will be working with after a purchase is made. What type of person are you? What does your company care about? When a potential customer can see that the company cares about their employees, they are going to be more willing to trust that the company will care about them too.
If you’ve been challenged by this post and are ready for ideas to create something different or unique to you, here are 11 new questions to ask before you start creating your staff bios: