How to Set Business Goals You'll Never Reach

December
24th, 2018
Keyhole - Content Marketing - Joe Dudeck
Joe Dudeck
President + Founder
December
24th, 2018
Keyhole - Content Marketing - Joe Dudeck
Joe Dudeck
President + Founder
How to Set Business Goals You'll Never Reach

Goals. Objections. Aims. Resolutions. Whatever you want to call them, they’ve all become aching thorns in my side over the years…constant reminders of things I started, bailed on, and never got around to finishing.

In fact, if setting unattainable goals was a thing, I’d be great at it.

So before you start setting your personal resolutions or business goals for this year, let me give you three things I’ve learned over the years of making promises to myself I never kept.

Tip #1. Be Extremely Vague

Don’t make your goals clear and specific. Leave plenty of room for ambiguity. For example, after more than a month of gorging on turkey, cranberry sauce, pies, cookies, and cakes, we all like to use January to start reclaiming a few notches on our belts. If that’s you, then set your goal as “Lose Weight.” Actually no, that’s too specific. Instead, just make it “Look Better.” This way, you’ll never experience the pain of not living up to your good intentions.

Big goals can be scary.
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Tip #2. Accept Nothing But Perfection

We all know that those who come in second place are simply first place losers. The same philosophy applies to your goals. If you don’t succeed in following all the small details of your goals—each and every day—then it’s as if you never even tried. It seems like small wins would be better than no wins…especially because some level of failure is inevitable. But do you want to be known as a perfect goal attempter or a flawed goal reacher? I mean, who really wants to brag about imperfection?

Tip #3. Keep Them To Yourself

What’s worse than making a promise to yourself you don’t keep? Sharing that same promise with your friends before not keeping it. When writing your personal and business goals, be sure to hide them away in a safe place. Password protect those things. Never make them public to your family, friends, or colleagues. Sure, you’re absolutely going to fall off the wagon (see Tip #2). And yes, surrounding yourself with a community of supporters can be a great sense of encouragement when that time comes. But then again, if you do miraculously reach your goal in the end, you’ll have to share all the glory with those allies. By going it alone, you’ll be able to keep that improbable praise all for yourself.

Of course, my tongue’s firmly planted inside my cheek. Flip the aforementioned advice upside down when setting your goals this year and you’ll do just fine.

Happy goal setting, striving, and reaching!

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