The Trader Joe's Effect

March
7th, 2014
Keyhole - Content Marketing - Joe Dudeck
Joe Dudeck
President + Founder
Categories: Company Culture
March
7th, 2014
Keyhole - Content Marketing - Joe Dudeck
Joe Dudeck
President + Founder
Categories: Company Culture

If you’ve never been to a Trader Joe’s grocery store, then you need to stop reading this and go now. (You can thank me when you get back.) And if you have been, then you’ll know of what I speak.

Trader Joe’s is a magical place.

They’ve found a way to make grocery shopping not only bearable, but fun! And they’ve done it by seemingly removing all the convenience elements found in larger supermarkets. Looking for wide aisles? Look elsewhere. Want to save a buck with your rewards card? Sorry, not here. Oh, and want to save a few steps by hurling your cart in a parking lot corral? Nope, you need to walk it back up.

And yet I’ve never found another grocery store—maybe any other store—where people are happier. The Trader Joe’s staff and patrons exude a joyful, collaborative spirit. And several times, I’ve walked in with a melancholy spirit and left with a smile tucked inside my beard. (No I didn’t steal it…they gave it to me for free.)

There’s a guy at my store, Phill (yes, with two L’s), who often works the checkout counter. That guy’s the coolest and could easily put a smile on your face if your dog died next to you in the checkout line. He’s that good.

So why do I say all this?

I challenge you to ask yourself how you can be the Trader Joe’s in your industry or at your job? What can you be doing that flies in the face of conventional wisdom? What steps can you take to ramp up your customer satisfaction?

Maybe just put on a Hawaiian shirt tomorrow.

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