Have you seen a company or organization on social media who always seems to nail their photos? Take a closer look, and you’ll probably notice two things. First, they have a crisp and eye-catching subject in the foreground. But second and just as important, they have an absolutely stunning backdrop or photo setting.
A great backdrop can accentuate the subject and bring a pop of character to the photo without costing you an arm and a leg. Plus, by using the same design or color as your backdrop, you can also create brand consistency across your social media images.
Fortunately, creating a photo backdrop in your office is easy and fairly inexpensive, and at Keyhole Marketing, we have a few tips and tricks to help you along the way.
Whenever we’re talking about photography, lighting is always going to sneak into the conversation. Without good lighting, that amazing backdrop of yours may not look so amazing once you snap a pic. Before you decide the location of your backdrop, evaluate spaces in your office that have plenty of natural light. Usually this can be found near a large window or door. The best way to test well-light spaces is to grab an object or person in your office and snap a few photos to determine the best spaces. This should be your highest priority in deciding on a space for your backdrop. Of course, not every office space has the luxury of ample natural light. If that’s you, invest in a good photography lighting kit and choose a location in your office where your backdrop and equipment can stay up throughout the work week.
When it comes to selecting your actual backdrop, the possibilities are nearly endless. Perhaps the most inexpensive and simplest option is paper. Swing by any local craft store, and you’ll find a variety of bulletin board paper and wrapping paper, each with many patterns and colors to choose from. If you’re looking for a more permanent option, selecting a paint color or wallpaper design that aligns with your branding might be a great option! Want to add a little texture to your backdrop? Head to a home décor store and pick up a nice-sized blanket or long piece of fabric. Fabric lays well and stands the test of time if you plan to leave your backdrop up for long periods of time. Just stay away from any materials that might appear wrinkled or bunched when placed under bright lighting.
While a great backdrop can bring new life to your photos, adding other elements can bring interest and depth to your pictures. For example, adding simple furniture like an accent chair, stool, or side table can provide variation when positioning your subjects. Plants can also be an inexpensive option when trying to bring a pop of color to your photos. And don’t forget about holiday decorations! Seasons like Christmas provide a good excuse to add elements like a tree or string lights to your backdrop. The added depth will give you plenty to work with and allow people to move around to give multiple angles to what is being photographed.
While this article focuses on the importance and ease of backdrops, don’t forget that your goal here is to amplify the people or products your business is built upon. Be sure you backdrops, furniture and props support your subject and don’t overshadow what you’re trying to communicate.
Are you still unsure of how to create a backdrop in your office? We’re here to help you! Contact Keyhole Marketing today, and start learning how you can take your company’s marketing to the next level.