Every spring and every fall it’s time to spring forward or fall back with the time change. And as we’re often reminded, these are also great times of the year to check and change the batteries in our home smoke detectors. Do you do that?
My dog probably hates it that I change mine each time. One day, the batteries in our smoke detector were dying and the alarm repeatedly sounded every 5 seconds. We didn’t know this until we got back home from work that night…but our dog got the pleasure of hearing it all day long. Now, anything remotely close to that sound sets him off. And I can’t blame him.
I think we should be as antsy with the state of our social media marketing efforts as my dog is about smoke alarms.
I was reminded of this last month when Twitter modified the designs of its web profile. Now, you can add a larger profile photo; customize your header; highlight your greatest moment; and see all your Tweets, photos, and videos in one place.
As I went back to my profile page, I realized I hadn’t modified my cover image in far too long. A few things had also changed in my bio.
While we can tend to forget what our Twitter, Facebook, and LinkedIn profile pages look like and say, they may be the first—and only—impressions you make on prospects and customers. They need to be fresh and current.
Create a recurring reminder every month, or at least once a quarter, to check your social media presence. Are your images stale? Is your corporate info still accurate? Have new things been added or shifted around on each platform. (Chances are good that Facebook’s changed its business page design three times since I started writing this blog.)
Go on…change your batteries. Your dog may not thank you, but your next customer might.