Some Captivating Data on Google Analytics...Finally!

I’m not a big fan of website analytics data. Not to say it’s unimportant and can’t help you make better content marketing decisions. It can. It’s just hard to read and ugly to look at most of the time.

No matter how flashy the bar graph or colorful the pie chart, my brain just shuts off. Zzzzzz. And so I tend to ignore my Google Analytics data as I know I’ll lose interest in 0.128 seconds (oops, more data).

Until yesterday. I finally found compelling data somewhat buried in the Google Analytics Dashboard that visually shows me how well my content marketing is performing.

Here’s how to get there:

1. Sign into Google Analytics at google.com/analytics.

2. Open the dashboard by clicking all data of the website you want to review.

3. Click the Behavior tab on the left-hand side of the dashboard.

3. Scroll to the bottom of the dropdown and click In-Page Analytics.

4. Watch your website build within the dashboard. (Note: You may need to install the Page Analytics Chrome Extension.)

Once working, you should then be able to see how visitors to your site are interacting with your web pages, including what they click and don’t click. And you can use this data to better your content or modify your website layout.

Here’s how the data displayed on my Joetography website:

What GA data have you found most compelling? Why should I keep going back?