Content is everything when it comes to effective digital marketing. But content includes more than just words and lists. Branding photography is also a powerful tool for promoting ideas and telling your story. After all, a photo is worth a thousand words, right?
Some popular material in brand photography includes customers, products, events, and staff headshots. We say keep taking and sharing those, but try stretching yourself by considering these nine photos to add to your content in 2020.
Your brand is more than just the products and services you offer. Beneath all of that are a set of beliefs and attitudes that dictate what your company does and how it does it. This year, capture causes or initiatives that align with your values so that your audience gets to know who you really are.
Testimonials from current or previous clients always help bring legitimacy to your product, and adding photos to these stories only adds to their impact. Find a client that greatly benefited from your services, and capture lifestyle images of them in their own environment. Snapping a few shots of them using your product or service in day-to-day tasks is a bonus.
Most people already have professional headshots that they use when promoting themselves of their company, but the downside is that these headshots can quickly get overused. When promoting industry leaders, event speakers, or podcast guests on your blog, take your own photos in order to bring a fresh look and connect those people directly to your work.
In our overly marketized world, society is screaming for authenticity. Don’t be afraid to document and capture those times when your product or service didn’t meet expectations. An honest glimpse into your world can make you more accessible to your audience while giving you a platform to discuss the importance of learning from your mistakes and pursuing customer satisfaction.
What distinguishes your brand or product from all the others? Use branding photography to breakdown and reveal those elements that distinguish you from the competition whether that be the materials you use, the people working behind the scenes, or the resources that are unique to your company.
Whether you have a store front or an office space, your audience wants to see what it’s like inside the four walls of your company. Promote products and services by capturing sections of your retail shop, or tell staff stories by taking photos of individual workspaces during a normal workday.
Most likely, you don’t run your business all by yourself. Let others see who you rub shoulders with on a regular basis and how they contribute to the quality of your products or services. By connecting your brand to other businesses or individuals, you may even be able to expand and grow your audience and customer base.
Photos can be an effective method for letting your audience get an inside look at your business or brand, but don’t be afraid to point your camera outside, too! Take photos of your products and solutions being used by the community they’re intended to serve. These moments will remind your audience that your business makes an impact, not just a product.
In that pursuit of authenticity, don’t be afraid to show your people beyond the context of your business. Broaden your brand’s story by showcasing the homes and families represented on your staff. Not only will this add a personal touch to your brand, but it will also help create a strong bond between your audience and real people that make up your business.