The Need for Strong Brand Photography in Your Content Marketing Plan

Marketing is all about capturing the attention of your desired audience and communicating with them in a way that resonates with their beliefs, interests, and desires. That’s the very definition, right? (Or it should be if you’re doing it right.) Well, a strong marketing strategy incorporates many different pieces: digital marketing practices, public relations, content marketing, and traditional marketing tactics. But where does brand photography fit into this strategy?

Answer:  Every step of the way.

The Need for Brand Photography

The use of strong brand photography is essential to the success of your marketing plan. Photographs are often the first interaction a customer has with your brand, and they help set the tone for how they will interact with you in the future. In today’s visually-saturated culture, images and photography are more important than ever in engaging a person’s attention. It used to be that people were willing to read more to get their information. Now, we have to account for the ever-lessening attention spans of the general public. That’s where brand photography was designed to shine.

Did you know…

• Articles with relevant images receive an average of 94 percent more total views than articles without images.
• A press release containing photos receives about 15 percent more online views than a text-only press release.
• Sixty percent of consumers using online search say they prefer to contact a business whose listing includes an image.
• Nearly 70 percent of e-commerce shoppers say the product image is very important when making their purchase decision.

Source: MDG Advertising 

It’s time to stand out from the competition by acquiring your own library of original brand photography that enriches your unique business story.

• Reveal who you are and what you care about through your images.
• Set a visual tone for your brand.
• Express the culture and personality of your company.
• Showcase your beautiful products.
• Invite people to your events.

Strong brand photography complements your overall content marketing strategy. It can (and should) play a critical role in each step. If you’re not already incorporating this into your strategy, it’s time to begin.

Original photography will help you stand out from the crowd by not purchasing or downloading a stock photo that your competitors may already be using. Full disclosure: We too sue stock photos, as taking original photos isn’t always feasible or efficient. But if you prepare early and create a plan for photography, you can build an expansive library of brand imagery that can be used throughout your marketing strategy in all of the ways listed above.

Instead of looking like the guy down the street, your brand will develop a specific look and feel that is unique to you.

If you’re looking for new or refreshed brand photography, don’t hesitate to reach out. We specialize in creating custom marketing strategies that unlock your full potential. And we’ll take any excuse we can find to sit down over a good cup of coffee.