Finding Your Unique Story

Keys to Success #1: Finding Your Unique Story

We all want to market our business. No, that’s not true. We all want customers to give us money, and so we realize at some point that we need to market our business. But where to begin? A Google Adwords campaign? Social media strategy? Photographs? None of the above. It all starts with knowing the unique story about your business.

Often times, clients come to us thinking they want or need “Z.” But in reality, “A and B” must exist before “Z” can every take place with any efficiency and accuracy.

That’s why we have created a defined process to help clients create a precise content marketing strategy that begins with helping them identify their unique marketing message and ends with tracking the results achieved.

Continue Reading

How to do a Content Audit of Your Business Blog

How to do a Content Audit of Your Business Blog

We’ll be the first to admit that conducting a content audit of your business blog isn’t the most exciting work to do. We know because we’re doing it right now on the Keyhole Marketing website.

A content audit requires you to go back into your blog archives and optimize the blog posts you’ve already written. It involves an analysis and assessment of your existing content in order to uncover your strengths and weakness so that you can constantly be meeting your marketing goals.

Once you publish a blog post, that should not be the last time you ever look at it. Revisiting and updating your content is important so you can stay relevant with keywords, search terms, and any missed opportunities you find to optimize your content to its fullest capacity. We found a ton of great content simply sitting in the archives of the Keyhole blog, that with some TLC could be made even better.

Continue Reading

The Best Content Pillar Examples We Could Find

The Best Content Pillar Examples We Could Find

Last month, we explored content pillars — what they are and why you need to consider creating them for your website. As you may recall, content pillar pages help your SEO presence by leading with one strong, in-depth piece of content on a topic that you want to rank for in search results. A content pillar page is like the trunk of a tree, with a network of branches containing relevant blog posts, videos, social media posts, etc., linked throughout the tree. By linking smaller pieces of content back to the pillar page, you signal to search engines that you have a large amount of relevant content on one topic, while allowing visitors to find information easily on your site.

We know creating a content pillar page may seem like an overwhelming task. (Trust us, we’re in the process of creating ours right now.) So we found five of the best examples on the Internet. These content pillar pages provide unique examples of how to properly set up your page, while providing big-time content inspiration.

Continue Reading

Architecture Photography: Apostolic Christian Church Renovation - 4

Architecture Photography: Apostolic Christian Church

Apostolic Christian Church in West Lafayette, Indiana, recently completed the second phase of its church construction project, and we had the opportunity to capture architecture photography for Aspen Group — the firm that design, built and furnished the space.

For the past two years, Aspen Group worked with the church to address its needs for a larger dining and gathering space, as well as an expansive nursery and classroom areas that permitted multiuse. The end result included the renovation of over 5,000 square feet of current space, and the addition of 7,500 square feet of new space.

Continue Reading