Suzanne Palazzo is the founder and CEO of Upper Deck Fitness in Stamford, Connecticut. Having set out on a mission to redefine...

As we discussed in part one of our series — What is a Buyer Persona — buyer personas are fictional representations...

Whatever your preferred mode of marketing communications—social, inbound, outbound, skywriting—you have a group of people you’re trying to reach. However,...

If you’re stuck creating your next marketing piece and need writer’s block help, we’re here for you. Keep reading for several...

We learn through story. We are persuaded by story. Our minds are intrigued when people narrate experiences. When we tell...

Local search engine optimization (SEO) can be incredibly powerful for small businesses as the majority of consumers use search to...

With the current pandemic situation, we’re presently unable to record and produce new podcast episodes. And so, while we wait...

Facebook is the world’s largest social network — making it one of the most effective mediums for digital marketing. With...