So you want to send an email to your customers and prospects. Great! There’s only one problem…your mom’s the only one subscribing to your email list… So now what?
Here are 8 easy ways to boost your email readership, without breaking any CAN-SPAM laws:
Use your standard email client (Microsoft Outlook, Apple Mail, GMail, Postbox, etc.) and just send a quick note to “good friends” of your business, asking them if it’s cool to add them to your list. These may be current clients, past clients, vendors, colleagues, etc… People you think would like to get your stuff, but just aren’t on your list yet. (Legally, it’s very important to make sure you receive their direct permission, however. Don’t just assume they’re good with it because you sent them a note.) And in the note, let them know the types of things you plan to send and how often they can expect something. Consider including screenshots of recurring pieces too.
You can also consider using your spoken word to ask for people’s permission to add them to your list. At a networking event? Grabbing coffee with a prospect? Meeting with a vendor? If it makes sense in the conversation, consider just asking them if you can add them to your email list. I know…a pretty novel idea.
Give people a reason to give up their email address by creating an incentive. (Another reason, that is, beside the fact that your content will be so fantastic.) Incentives can be offered a couple different ways. You could offer an eBook, white paper, product sample, worksheet, or whatever works in your space to those who complete your sign-up form. You could segment your current email list by, for example, highest click rates, and send an email to this list asking them if the info was helpful and if they’d be willing to share it with others–again, including an appealing incentive.
Add a signup link to your company’s email signature copy. Keep it short and sweet. It’s a nice hands-off way to present email signup as an option.
Unless you want to keep certain content exclusive, share a link to all your email campaigns via your social media accounts (Facebook, Twitter, LinkedIn, Google+, etc.).
Do some talking off your website and blog. Submit guest blogs to relevant outlets and, whenever possible, include a link to sign-up for your list in the author bio section.
Create a QR Code that links directly to your sign-up form for you to use at speaking events, conferences, etc.
Add testimonials to the sign-up area and around your website that showcase what others are saying about being a subscriber. The more notable the champion the better!
Obviously, that’s not a comprehensive list, nor was it intended be. But hopefully you’ll find some ways to get you started in adding more than just family to your business email list.