Graphophobia. . .the fear of writing or handwriting.
Scriptophobia. . .the fear of writing in public.
Screenophobia. . .the fear of staring at a blank screen while writing.
Ok, so the last one might not actually be a real term…but for many people, it’s a very real experience. When given the task of writing—be it a blog, email campaign, press release, or webpage—an immediate sense dread emerges.
For most people, it’s not a fear of writing sentences that’s most paralyzing, but rather, the uncertainty of how to extract ideas from their own mind into meaningful, comprehensible content. They have the thoughts—and even the tools to write—but just lack the skills to capture and organize them.
Fear no longer.
We created a simple, interactive PDF for collecting and organizing the ideas floating around inside your mind. It walks through the following eight steps and spits them out in the right order within your blog post. Trust us, as writers ourselves, we know exactly where you’re at. We know what that pre-writing dread feels like. We too often return to this worksheet to help get us back on track and actually get words down on a page!
Identify the big idea before you even begin typing out the specific content. What’s the point of your blog? What will it be about? First, be able to explain your topic in a few words.
Who is it that needs to be reading this blog? Who exactly are you trying to reach and serve? In a few words, describe your audience. What’s their gender? Age? Experience? Remember to be very clear about who you’re targeting. A blog with a very broad or vague audience might in fact reach no one at all… Complete this sentence: This blog is written for ________.
What problems will this blog solve or meet for your audience? What needs do your readers have that you are trying to address? Here you’ll list out some of the issues or pains you know your readers deal with in regard to this blog topic. If your blog is not assisting in solving a reader’s pain point, you may want to reconsider your topic.
How will this blog solve your readers’ pains? What fixes will you offer? List a solution for each pain point you previously mentioned.
What’s going to grab your readers’ attention at the beginning? A story, a quote, a current event? List out some intro ideas. Answer this question: “This blog will interest my readers because ______.”
How are you going to wrap up your blog? How will you drive home your points? What’s the bow you’re going to place on top?
What do you want your readers to do after reading this? Sign up for your email list? Download a resource? What’s your call to action going to be? Make sure to be very clear in identifying what exactly you wish the reader to do next.
What search terms might your audience use to find your blog topic? List the keyword phrases to use in your title and body copy.
Now, put it into practice. Download the interactive Better Blogging Worksheet and start writing better content marketing with ease.