We all get stage fright at some point. Maybe it’s public speaking for you. Or perhaps it’s a fear of heights. Or maybe it’s peeing in a public restroom. The fact is that no one’s impervious to fear’s grip. Even the most confident people will find themselves crippled by fear at one point or another.
In this gig, I oftentimes see people afraid of writing. Writing anything. It could be a “big” as a blog post or it could be an extended photo caption. Simply being asked to compose words into a sentence makes them feel uneasy. They’re unsure what to say or where to even start. And so they don’t do it…until their life (or job) depends on it.
But it doesn’t have to be that hard. Having a process to follow when writing a blog post can make it much more manageable. And it can kick your fear of writing to the curb.
If you find yourself struggling to write your next blog post, complete these five steps (in order):
Be specific here. Visualize what the person reading your blog post might actually look like and where they might read it. A good way to do this is to imagine taking 2-3 people out to coffee to talk to them about your blog post idea. What are their ages? Are they all female/male/mixed group? How do they dress? What questions might they ask? Don’t just imagine three faceless people. Quickly create personas about them in your mind. This is the key to really making people care about and connect with what you’re writing. (see next step)
Decide what your newly-defined audience needs to know. When they’re finished reading, what should they think about, discuss with their friends, and share with others. What was the reason that they took the time to read this particular post? Be able to answer the question: Why should I care?
Now build out the “why I should care” question by writing out three or more arguments (or paragraphs) that validate why they should care.
You’ve now made your one point and expressed why they should care. Now make it applicable. Give your readers some direction on how they can put your blog post into action. Take it from theoretical to applicable.
Now the real fun begins. We like to start blog writing by creating catchy titles and subtitles. But all we end up doing is halting our progress before it’s even begun. Save this for the end. You’ll find it’s much easier to come up with the titles once you’ve filled out the other elements. In fact, you might find your witty titles and subtitles in the copy you just wrote. Begin by establishing your topic and audience and determining why they should care. Then get those creative juices flowing and top it off with a killer title to draw your readers in!
Check out our 8-step Better Blogging Worksheet for even more helpful and easy steps toward writing the best blogs!
Now, get blogging!