Bees and I have had a volatile relationship. As a child, they stung me quite frequently—with one bee even going so far as to start his chase in the back yard, follow me as I sprinted inside the house, around our living room and through the kitchen, and eventually sting me in the front yard.
But I thought we had a peace pact.
My last bee sting came when I was 14, and, since then, bees and I enjoyed a pretty amicable relationship. They agreed to no longer attack me for no apparent reason, and I agreed to better understand the tremendous value they add to our ecosystem.
Yesterday though, there was an apparent breakdown in bee colony communication. While out riding my bike, a lone bee took a kamikaze dive directly into my forehead—slightly above my left eye. It took me a little while to figure out what had happened. Was that a bee? It felt like a rock. Did someone throw something at me from the bushes? And while I was processing the collision—still pedaling away on my bike—the bee was regrouping on my forehead before slamming his stinger into my cranium.
And I’m one of those lucky ones who swells up like a blowfish whenever I get stung. It doesn’t happen right away, but it happens. And it happened this time too…that afternoon, into the evening, and the next morning…to the point where I can now barely see out of my left eye. Not a good problem to have when you write and take photos for a living.
But that bee sting forced me to get creative. Here are three ways to create content the next time you get stung in your eyeball.
I’ve suggested this before, but you don’t always have to type when writing a blog, email campaign, webpage copy, etc. Instead, use speech recognition software to dictate your spoken words into written content. There are many free options out there, but my personal favorite is Dragon Dictation. I’ve downloaded the free app to my iPhone and spoken/written many a piece of content through their powerful transcription software. It’s amazing how accurate it is—picking up most of my mumbled, soft-spoken words.
I’ve often told people that I have a face that belongs BEHIND a camera. And that’s never been truer than right now, with my left eye in a perpetual squint. Maybe you oftentimes create video content. Why not go the podcast route instead? Invest in a microphone, hit record, and get the thoughts out of your head and into spoken words. I know, with everyone making video content these days, it can seem soooo 2006 to create a podcast. But they’re still an effective content marketing piece that can help you breakthrough the clutter. Just be sure to create and include a corresponding transcription of the podcast recording to give Google more content to crawl for SEO purposes. (Of course, you’ll have to wait and do that when you can see again out of your left eye.)
Instead of you doing all the talking, give someone else a chance to share their story. Conduct an audio or video interview with a fellow staff member, industry guru, or a current client. Then, edit and post the finished audio or video file to your blog or website—promoting it wildly via your social media outlets. Just be sure that the A/V quality’s sufficient. Nothing’s worse than an out-of-focus, poorly lit subject or audio that’s overrun by background noise. And here again, include a transcription along with the finished video or audio recording. For longer interviews or when I’m short on time, I like to use an online service—like Rev—to let them do the transcribing for me.
So there are three options to consider in your content marketing strategy. But whatever you decide to do, don’t get mad at the bees. Their population’s hurting enough without you and me doing anymore damage.