I’m going a little retro with this blog. Back to the dark ages of social media. Back to 2006.
Back when this unknown social media platform (whatever that phrase even meant to us) launched…called Twitter. Remember that? Do you recall how it would never last and certainly never translate for businesses?
Except that it did. And here were are, nearly a decade later, and it’s still around. Going strong. Boasting 284 million monthly active users. Are you one of them? Is your business? And do know what the tweet you’re doing there?
First Things First
Before you jump onto Twitter for the first time or before you send out your next tweet, it may be time to stop and ask some key questions first:
- Why do we/should we use Twitter? Are we trying to build our brand? Generate leads? Share ideas? Determining this will help you decide who to follow and what kind of information to share.
- What are we passionate about? Defining your passion will allow you to attract more users with similar interests and not just generic followers.
- How do we want the Twitter world to view us? What’s our brand presence here? Do we want to specialize in one subject to attract a targeted audience, or do we want to be more general, tweeting about numerous topics? Again, this will give you direction on who to follow and what to tweet.
- What is our strategy? Is our primary goal to influence, promote/sell, attract attention, listen?
After answering these questions, you may find that Twitter’s not worth your time. Or, you may discover that it can be valuable with the right approach. Like my mom always said, “just because everyone else is tweeting photos while jumping off a bridge, doesn’t mean you should be doing the same.” And she was right! Twitter’s not for every business, so determine first if you should even be there.
Second Things Second
If it does appear that Twitter can be valuable for your business, you want to make sure you’re spending your time wisely. Here are 11 best practices for sharing content on Twitter and increasing your engagements with prospects and customers:
- Create a list of keywords and use in Twitter profile and hashtagged regularly in tweets
- Keep posts brief—(around 110 characters)
- Include images/links when possible
- Include links earlier in posts instead of at end
- Post your videos on YouTube and paste link in tweets
- Link tweets to your email campaigns via compelling headlines, such as lists (7 Reasons You Keep Losing Business Deals), how-tos (How to Win Even When You Lose) and stats (Cut 10% From This Year’s Spending)
- Use the name or handle of a key name in your industry: What Seth Godin Taught Me About Eye Glasses.
- Ask for retweets using “RETWEET” instead of “RT”
- Include the words “via,” “please,” and “check” when applicable
- Schedule some tweets during high commute hours and 3-4 posts for the weekend
- For most important tweets, create 3-4 different versions of the same tweet and schedule at different times of the day