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The Future is Human: A Discussion on Gender Equality

A Foreword by Joe Dudeck: For the past year, I’ve had the honor of working with Camryn Walton on many Keyhole Marketing projects. She does much of the behind-the-scenes work, and, if you’ve been coming here for awhile and reading the content, you already know a little bit about her by the quality of work she produces.

She and I recently had a conversation around gender equality in the workplace. As the son of a mother who always worked and the husband of a wife who has always worked, I thought I had a pretty good handle on the subject. Women should be treated and afforded the same rights as men. It just wasn’t an issue for me. And yet, I also knew that there was much I didn’t know about the subject because there was much I hadn’t experienced in the workplace simply because I was a man. And more than that, even if it wasn’t an issue for me, it was still an issue for someone.

To get better informed, I needed to hear—not from the media or politicians on the subject—but directly from the other side of the gender fence. And so I asked Camryn to share her thoughts.

I hope her piece below inspires, frustrates, surprises, challenges, or insights some emotion within you. Because only through an attentive interest in the subject of gender equality can you move from observation to activation. And only then can our kids enter a workforce devoid of these discriminations.

Thank you, Camryn, for starting the conversation here.


I was recently given a “the future is female” sticker, and my emotional reaction was confusing. I wanted to say, “hell yeah” and put it front and center on my laptop. But I hesitated. And maybe cringed a little? (Apologies in advance to my fellow nasty women reading this, but stick with me.) I struggle over how I feel about this phrase. Part of me LOVES it. Part of me questions it.

Why can’t the future be human?

I’m glad you asked. Because in 2017, women entrepreneurs are being sexually harassed while trying to start their companies. Each year, 62 million girls are denied access to education. And the economic pillar of the gender gap is now larger than at any other point since 2008.

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deliberately-unsexy-business-prescribed-fitness

THE TWIST: The Deliberately Unsexy Business of Prescribed Fitness

The plot twist…that moment in a story when an event or experience dramatically shifts the future direction of the storyline and all the characters involved. I’ve always found these moments fascinating in real life, and so I started this new, recurring series—called “The Twist”—where I talk to entrepreneurs and explore the plot twist that led them to start their businesses.


Upper Deck Fitness Logo

Two years ago, Suzanne Vita Palazzo was 32, a retired professional dancer and divorced. She was also recently unemployed. And for her, this perfect storm was just the inspiration she needed to co-found a new business in Stamford, Connecticut—Upper Deck Fitness.

But in an area of the country where a gym can stand at nearly every corner, Suzanne had no intention of replicating the tired, incomplete fitness facility model. Instead, she bravely elected to run, jump, and shove culture aside to open a gym that strives to serve the individual and not the society.

We recently chatted about her roots as a dancer and a writer, the meaning of “prescribed fitness,” and how she successfully managed to make an intentionally unsexy business appeal to people.

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Setting Up a Facebook Business Page: Our Personal Story

In 2003, Mark Zuckerberg created a simple software program called Facemash, allowing his fellow students at Harvard to compare two photos and select who was hotter. (Basically, it was Tinder without the swipe right.) And as we all know, that application eventually grew into Facebook—the social media giant that today boasts 1.28 billion daily active users and more than 50 million brands.

Last month, I finally created a Keyhole Marketing business page.

What took me so long—especially after writing about the benefits of creating a Facebook strategy here, here, here and here? I don’t like to run after the newest shiny object, and I prefer to wait 13 years to see if something has staying power.

Just joking. Truth be told, I put off setting up my own Facebook business page because I didn’t want one more thing to manage and one more thing to distract me from billable work. But I always knew that wasn’t the best marketing decision. And after recently meeting with my SEO colleague, I was finally persuaded that the search benefits (i.e., sending social signals back to Google would directly affect my search engine
rankings and increase referral traffic and content exposure) would far outweigh the time management downsides.

So if you’re like I was and still holding out on creating a Facebook page for your business—or if your page needs a refresh—I documented my journey so you can learn from my process:

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THE TWIST: Investing in the Hobby of Relationships

The plot twist…that moment in a story when an event or experience dramatically shifts the future direction of the storyline and all the characters involved. I’ve always found these moments fascinating in real life, and so I started this new, recurring series—called “The Twist”—where I talk to entrepreneurs and explore the plot twist that led them to start their businesses.


investing-hobby-relationships-indy-card-exchange-logoWhat if you never had to say goodbye to your childhood fascinations? What if you could find a way to make the hobby you started at the age of 10 into a living?

Andy Albert pondered these questions for nearly 30 years, until he finally found the answers in December 2016. It was then that he assumed ownership of the Indy Card Exchange (near the intersection of 86th Street and Westfield in Indianapolis), trading cards and exchanging lifelong passions with the devoted crowd that fills his shop.

He calls it his “hobby of relationships,” and we recently met to discuss where his fascination in collecting trading cards began, why he left his long-time sales job to run such a vintage business, and how to instill an interest in future generations.

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App Review: How Typeform Helps Brands Better Interact with Humans

We recently came across a case study on “How HubSpot built a viral, lead generating app with Typeform” and were very intrigued.  

The article referenced a study done by IBM, reporting that four out of five customers say that companies don’t understand them. On the flip side, 47 percent of companies think they’re providing relevant information to their customers.

Something doesn’t add up here, and Typeform is on a mission to change that.

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